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ABMC
Marketing / Hotels / Destination Management / Event Industry

ABMC CONSULTING

Tourism


"I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
David Ogilvy

The market for Tourism is a perfect free market; the only barriers to entry are geography and vision.

Customers have infinite choice; by definition, it is a global market with free transport of goods and services across borders. Governments however can play a role by removing roadblocks to market access, such as streamlining visas, improving airports, and facilitating or attracting investment in infrastructure, such as encouraging development of golf courses, marinas, museums, convention centres and preserving the environment.

About The Company

ABMC is a boutique consultancy established in 1989 in Dubai where the initial focus was on market research and analysis for the tourism and retail industry.

ABMC has over 30 years’ experience in providing tourism solutions, such as major studies for government in tourism recommendations, market positioning, and developing strategies, along with total hotel development; and concepting, business planning, implementation and development of destination management and attractions. Additionally we have a history of convention and conference advisory.

ABMC brings together the expertise of diverse professionals with industry insights and extensive networks.

Our Services

Strategy & Marketing

Hotels

Destination Management & Attractions

Event Industry

Past Projects

Partners

Mary Anne Boyers
Gillian Taylor
Andrew Butter

Contact Us

We look forward to hearing from you
  • +61 400 721 552
  • ma.boyers@abmc.biz

    Strategy & Marketing

    Market Research underpins our strategy and marketing plans. We provide qualitative and quantitative techniques to gather information about the target market and customers, a component of business strategy and helps to identify and analyse the needs, size, and competition of the market.

    Our Strategy plans describe how the ends will be achieved and by what means. We see Marketing as the process of intentionally stimulating demand and the activity to deliver a unique mix of value – choosing to perform activities differently or to perform different activities than other rivals.

    ABMC carried out an extensive market research study for the government of Dubai, spanning a 4 year period. The Dubai Visitor Survey 1992/3 and 1995/6. provided a basis for strategies written by ABMC for the development of Dubai as a tourism destination.

    ABMC Provides Support & Solutions Through

    • Design, mobilization, and analysis of the market research campaign.
    • Creating strategic plans.
    • Creating marketing plans.

    Hotels

    Governments can play a role in encouraging development and nurturing growth of critical mass. Although every hotel in a tourism destination competes, the real competition are the hotels in other destinations. The more critical mass, the more collateral infrastructure can be developed by coordinating promotion and branding of the destination.

    ABMC has over 20 years’ experience in hotel development.

    ABMC Offers Comprehensive Development of Hotel Projects

    • Qualitative and quantitative market research.
    • Writing strategy plans.
    • Highest & best use studies.
    • Financial analysis.
    • Feasibility studies for whole projects or components of hotels.
    • Advice on organizational structure.
    • Implementation of construction.
    • Hotel management negotiations.
    • Valuation of current properties.
    • Due diligence.

    Destination Management & Attractions

    ABMC has over 30 years’ experience in providing tourism solutions for governments and private enterprise, seeking to either develop or enhance their tourism assets. We define concepts and strategies through to implementation of destination management and infrastructure.

    ABMC Provides Support & Solutions Through

    • Developing tourism concepts & strategies.
    • Tourism masterplanning.
    • Feasibility studies for potential DMC’s and attractions.
    • Implementation of DMC’s and related infrastructure.
    • Operational reviews and implementation of the reviews particularly for DMC’s.
    • Major and minor studies for governments to provide tourism recommendations.
    • Market positioning and rebranding.
    • The development of global sales networks.
    • Interim management of DMC’s t & attractions.
    • Destination evaluation and market overview.
    • Destination development.

    Business Event Advisory

    ABMC delivers advisory services, consulting expertise, support and value to the convention and meetings industry. We have 25 years of proven successful international track record in establishing convention bureaux, convention and exhibition centre development, stakeholder management and destination development.

    There are three main aspects that define how a Convention Bureaux can find their ideal form for creating value: 1. a truly global outlook, 2. big-picture perspectives on emerging trends, 3, the goal of providing leadership and guidance for the sustainable development of their respective home markets and all stakeholders.

    ABMC Offers Advisory and Consultative Support

    • Business case and value proposition for governments.
    • Convention Bureau development and strategy.
    • Destination evaluation and market overview.
    • Bid strategy & development.
    • Convention and Exhibition Centre business development.
    • Global expertise and contacts.

    Mary Anne Boyers

    Maryanne has over 30 years of experience in tourism and destination management, initially in Australia and the Pacific and then in the Southern Gulf Region of the Arabian Peninsula.

    Maryanne developed one of the first Destination Management Companies in the Gulf Region to nurture the growth of tourism in Dubai and the Gulf along with the advent of Emirates Airlines by the Government of Dubai. She is seasoned in developing strategies for tourism, product development and creating and managing all facets of a DMC from business planning, targets, establishing international sales networks, infrastructure management, bilingual staffing and training. Maryanne had created and developed several tourism products which remain part of the mainstream tourist offering in the Emirates today along with integrated DMCs into multinational companies such as Inchape which included Gulf wide operations along with Liberty AG to operations in the Gulf. In 2009 Maryanne was tasked with growing the Dnata DMC 3-fold and introduced purpose-built themed tourist infrastructure such as a Mountain Chalet, Wintowered House, and Fishing Village, along with the novel creation of Camel Polo for Emirates /Dnata, then project managed their development.

    Maryanne also has years of experience consulting on tourism capabilities for government tourist offices in the region, and was part of the team that produced the first ever study of tourism in the region for the Government of Dubai in 1992, along with a special analysis on CIS tourism into Dubai She also provided a basis for Ras al Khaimah Tourism Authority’s rebranding and market positioning and a concept study for an educational environmental resort for the Gov of AUH, together with a review of Etihad’s DMC to improve their profits, business mix and operating efficiencies.

    Maryanne has a Social Science Degree from the University of Canberra, Australia.

    Gillian Taylor

    Gillian Taylor has over 25 years-experience in the meetings industry in Australia and the Arabian Gulf. Most recently, Gillian was Director of Business Development at the Oman Convention & Exhibition Centre (OCEC), an iconic landmark for the Sultanate of Oman. Gillian was instrumental in leading the bid strategy within the centre resulting in winning 24 highly acclaimed global and regional conferences contributing over USD 65 million to the economy. Gillian sat on the Government Tanfeedh Advisory initiative to develop the Business Events industry and assisted in the formation of the Oman Convention Bureau.

    Prior to Oman Gillian was appointed by the Abu Dhabi Tourism & Culture Authority to put Abu Dhabi on the Business Events Map and she instigated the formation of the Abu Dhabi Convention Bureau. Her legacy was a Global Meetings Destination ranking by ICCA which put Abu Dhabi in the top 100.

    As General Manager of the Australian Incentive Travel Company, Gillian grew the company to become the most respected DMC in Australia, where she was awarded SITE’s Crystal Award 3 times.

    She has also won an IMEX Academy Award for Africa and the Middle East given to reflect the outstanding and exceptional service to the Meetings and Incentive Travel industry. Gillian won an Oman Women Leaders Award in July 2019.

    Gillian has a Bachelor of Science (Hons) from the University College of North Wales (UCNW).

    Andrew Butter

    Andrew’s career in business consulting on prominent projects in the Arabian Gulf spans more than 30 years from establishing ABMC in the late 80’s which set out as a market research company based in Dubai, specializing in entertainment and leisure concepts to support concept design, market positioning, product creation, and tenant mix for companies such as MAF Properties’ Diera City Centres and Mall of the Emirates, Jebel Ali Free Zone Authority for restaurants, Bechtel, for Magic World, HBA Parsons, PepsiCo, WS Atkins and Unilever. One of the iconic projects awarded by the then Dubai Commerce and Tourism Promotion Board and Emirates Airlines was to study the state of tourism in Dubai, evaluate international perceptions of Dubai as a tourism destination, and to make recommendations on strategy for management of the development of tourism in Dubai. In later years, Andrew carried out qualitative and quantitative research for the Ras al Khaimah Tourism Authority to provide the basis for a change in market positioning and identify projects to underpin the revised market position and made submissions for RAK Master Planning

    ABMC worked as an investment analyst for Kingdom Holdings, Saudi Arabia on its hotel and tourism projects. and then worked on the development of prominent projects such as the 600 key Conrad Hotel and Office Tower Dubai, the 600 key Shangri La destination resort hotel Muscat, the Burj Damam in DIFC, and others in the region, The development process encompassed concepting, highest and best use study, feasibility studies to secure finance, evaluation of potential and optimal sizing of facilities, management of consultants and negotiation of management contracts. Andrew has also carried out valuation of properties with projections for restructuring of securities, and revenue projections to support Governments in the region with their business negotiations.

    Andrew has a master’s degree from Cambridge University, UK.